ai and search engines

Outsmarting AI and Rising to the Top

In SEO Tips by diggoliath

Is the Old Search Dead? Navigating the SEO Maze in 2024

Embarking on the SEO Journey of 2024

Welcome, digital adventurers! The SEO landscape in 2024 is like a vast, ever-changing wilderness, and AI is the new predator on the block. But fear not! With the right tactics, you can not only survive but thrive. Let’s dive into some practical, actionable strategies to outwit AI and climb those search engine rankings.

Assembling Your SEO Toolkit

First things first, gear up with the essential tools: Google Search Console, Bing Webmaster Tools, and Google Analytics​. These are your compasses in the SEO wilderness, helping you track your site’s performance and navigate through the thicket of search engine updates. Make sure to regularly check your page experience scores and fix any website errors flagged by these tools. Using AI content generators like Chatgpt4.0 or Japer are great options. Others like our review of content generator don’t do as well, but still do ok.

Keyword Research: Outsmarting AI

In the AI era, keyword research is like a strategic game. Start by identifying long-tail keywords using Google Suggest. Type a keyword into Google, but before hitting enter, note the suggestions Google offers. These are the hidden gems you’re looking for. Supplement this with Google’s Keyword Planner for deeper insights​​​​. Dive into online communities like Reddit and Quora to uncover conversational phrases and questions people are asking in your niche.

Find the answer here as to what is a keyword or key phrase?

You can use our own GPT we made called OutRanker, to help you with your research. It can find the top articles, extract what makes them rank, and give you an outline on how to create an article to outrank the competition. Find OutRanker here.

ai in search engines, how to compete

On-Page SEO Mastery

Now, let’s make every page a winner. Include your target keyword in your URL, but keep it concise. Research shows short URLs rank better​​. Ensure your title tag has the keyword upfront and use it once in the first 150 words of your content. This signals to Google what your page is about right off the bat. Don’t forget to sprinkle synonyms and LSI keywords throughout to enhance relevance and readability.

Technical SEO: The Backbone of Your Strategy

In technical SEO, the focus is on making your site as Google-friendly as possible. Ensure there are no crawl errors – use Google Search Console’s Coverage report for this​​. Check your site’s mobile-friendliness using Google’s Mobile-Friendly Test. Remember, a site that’s a hassle to navigate on mobile is a big no-no in Google’s eyes.

Crafting Content That Beats AI

When creating content, employ the Skyscraper Technique: find popular content in your industry and create something even better​​. But here’s the twist for 2024 – make your content detailed and insightful enough that it provides value beyond what AI can generate. Think of adding unique expert opinions, original research, and comprehensive coverage on topics.

Advanced SEO Techniques for the AI Era

Align your content with search intent. This means understanding what the user is really looking for when they type a query into Google​​. Create title tags and meta descriptions that are not just keyword-rich but also compelling enough to earn that click. Remember, you’re competing with AI-generated snippets here.

The goal would be to be relevant enough, and answer the query in the beginning of the article for those just wanting the answer, and then more detailed information further on into the article for those wanting a better explanation on the query.

Rising Above AI: The Human Touch in SEO

AI might be reshaping search, but there’s still room for the human element. Use AI tools for suggestions, but infuse your content with personal experiences, stories, and a conversational tone. This human touch is something AI can’t replicate (yet). Use AI to help you do many things but alway vet the information and put your own expertise into it.

Building Authority: Your SEO Crown

Backlinks remain the cornerstone of authority. Focus on earning high-quality backlinks from reputable sources. Remember, it’s about quality, not quantity​​. Keep a close eye on your Core Web Vitals scores to ensure your site offers a top-notch user experience​​.

Secure Your Kingdom: Embrace HTTPS

Security is paramount, and HTTPS is your digital armor. Since 2014, it’s been a ranking factor, so ensure your site is using an SSL certificate​​. This not only boosts your SEO but also instills trust in your visitors.

Wrapping Up: Your SEO Map for 2024

As we conclude this journey, remember: SEO in 2024 is about being smart, adaptable, and human. Use these strategies to navigate the AI landscape, but don’t lose your unique voice. Keep learning, stay agile, and let your authenticity shine. Here’s to conquering the SEO world!