On‑Site Optimization & User Experience
Make every page fast, understandable, and conversion‑ready— for humans, search engines, and AI Overviews.
- Fix technical blockers: crawlability, indexing, CWV, accessibility
- Structure content for AI: entities, schema, concise answers up top
- Own your GEOs: service‑area architecture, NAP consistency, GMB cues
The new on‑site reality: SEO + AI + GEO
AI summaries, SERP features, and local intent changed the game. If your structure and signals aren’t modern, you’re invisible.
Thin or messy architecture
Duplicate pages, orphaned content, weak internal links. We fix the map so rankings flow.
No entity clarity
Search and AI can’t “pin” who you are. We add schema, entities, and consistent brand signals.
Slow, inaccessible pages
Core Web Vitals and accessibility gaps punish conversions. We clean the UX and speed.
What we do for you
- Technical foundation: crawl/index checks, CWV improvements, redirects, canonicalization, sitemap/robots, image alt and compression.
- Information architecture: topic clusters, hub‑and‑spoke links, breadcrumbing, clean URL strategy.
- AI‑readable structure: clear H1–H3 hierarchy, FAQ/HowTo schema, product/service schema, concise answer blocks for AI summaries.
- GEO optimization: location/service pages, internal GEO hubs, NAP consistency, Google Business Profile alignment.
- On‑page conversions: offer positioning, modular CTAs, forms, proof modules, contact pathways.
- Content refresh: dedupe, consolidate, update winners, retire dead weight.
- Governance & analytics: event tracking, Search Console hygiene, dashboards, change logs.
Designed for scanners—and for AI
We front‑load answers, add semantic cues, and wire internal links so humans get what they need fast—and AI assistants can cite your pages confidently.
- Answer blocks: direct, cite‑able, above the fold
- Schema: FAQ, HowTo, Product/Service, LocalBusiness
- Links: descriptive anchors, clustered hubs, GEO trails
How we work
1) Discovery
Goals, ICP, GEOs, offers, constraints. We align on outcomes.
2) Blueprint
Architecture plan, schema set, content refresh list, conversion map.
3) Implementation
Ship fixes, publish updates, connect tracking. Weekly progress.
Ready to make your site rank—and convert?
We’ll audit, fix, and ship the highest‑leverage on‑site improvements first.