5 Easy to Follow Tips on Helping Your Local Search Engine Rankings
As a local business or website owner, the local SEO (search engine optimization) that you employ pretty much determines the rankings you achieve on local search engines. We have 5 Tips improving local search engine rankings.
The need to optimize for better rankings is evident even as current trends indicate major shifts towards more location-aware searches within websites, apps, and websites. Superior rankings are particularly important in driving traffic to websites, generating leads, increasing conversions, and boosting sales.
Here in this article we go over the basics of improving your local search engine rankings. There is a lot of great information and reference links for you to visit to dive deeper into the subjects. Be sure to bookmark this page for later reference.
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#1 – Set Up Local Business Listings
Local directories play an essential role in making local businesses visible on local search engines. Undeniably, Google My Business page greatly influences a business local list ranking. As customers search for local products, your business will rank higher and be easily found if you are listed on Google and Yahoo local.
Both are platforms that allow companies to publish their information online. Other tier sites for local business listing include Yelp, Bing, Facebook, and Apple Maps.
Local listings should contain profile information such as business name, description, location, phone number, categories, tagline, and website URL. Some best practices for useful business listing include linking to a website, updating business details, uploading recent, and uploading high-quality photos.
It is also crucial to gain customer reviews and user testimonials and have citations for local listings. Research shows that reviews account for about 15% of how Google ranks local businesses. Businesses should also respond to reviews to improve their rankings on local search engines.
#2 – Publish Relevant Skyscraper Content
It is essential to publish content that is relevant and SEO-friendly. Content is one of the most important factors that influence a site’s rankings. It is necessary to create content tailored to the needs of your target audience to increase traffic. Targeting your content to the searchers needs will drive better conversions. Using the right terms, words and long tails, you now can target much more qualified traffic looking for you to answer their needs.
Your site’s authority and relevance are boosted by the increased traffic you achieve due to the content you publish. Having content written by copywriters in the industry and know how to incorporate the right key terms and phrases to help the page rank better.
Localize content as part of your local SEO strategy to ensure it is relevant to your local audience. It is essential to research and identify local keywords that you can use in your local SEO efforts.
Some of the strategies you can consider include city-specific landing pages, host local events, an active blog page, and consistent content. Having a “best of’ list, you will attract readers interested in specific guides that give them whatever they like about a topic.
#3 – Leverage Digital Advertising
Digital marketing is one of the most effective ways to improve rankings on search engines. There are various digital marketing strategies that local business owners can use to increase their visibility and improve rankings. Pay per click ads placed on search engines is useful in generating clicks to your site.
The sponsored ads will always appear at the top of the search engines’ results page. For that reason, the use of pay per click ads is an important strategy to ensure that your business ranks among the top on search engine results. An advertising campaign like this needs a decent budget for it to be cost effective.
You can use a service to run your PPC campaign. If you have a medium to large budget, it is good to have an expert do it for you. Then after a few campaigns you could take over the efforts if you have the man power to do so.
We do have a great resource for do it your-selfers to help you use Pay Per Click Ads here.
Influencer marketing is also a form of digital marketing that has gained popularity in the recent past. At the local level, micro-influencers play an essential role in creating brand awareness and building a diverse and robust link profile that authenticates your website/business for top ranking.
Influencers also offer companies a perfect opportunity to generate better natural backlinks their websites to improve site rankings, further improving your site ranking. Influencer marketing also works best to encourage creating unique and targeted quality content, using local keywords to improve visibility and ranking.
#4 – Plan Your Do it Yourself SEO Strategy in Detail
Before deciding to engage an SEO company to improve your site’s rankings on search engines, you can consider do it yourself SEO strategies. It will not only save you time but also cut down on the costs of engaging an SEO firm. Some of the tips to employ include.
- Understanding the persona of your visitors
- Plan for your keywords research
- Blog consistently, publishing content about local activities, events, etc.
- Use social media platforms such as Facebook, Twitter, Instagram, and Snapchat to distribute and share content and incorporate backlinks.
- Make use of internal links to boost SEO.
- Ensure that your URLs are optimized and clean. They should be easy to read and contain relevant keywords. Descriptive and user-friendly URLs have a higher chance of appearing in the top search results.
#5 – Take Advantage of Local Link Building
Link signals are vital for ranking for local organic results. It is crucial to create and maintain a set of links. Some of the ways to build links for your site include
- Creating and promoting useful local resources such as providing a guide on finding essential service providers (plumbers, electricians, etc.) in your locality.
- Practice guest blogging on other websites and include links to your website.
- Exercise the skyscraper technique to turn popular content into high-quality backlinks.
It is essential to create great content that earns the trust of influencers. That way, you get to make backlinks when they post your content and link your website. As a local business owner, it is crucial to find high influential posts, find missing links, and improve them. It is also essential to accompany link building efforts with citations and reviews to improve local search rankings. Localized SEO can make a big difference in your conversions and brand loyalty.
As discussed in this article, it is crucial to implement effective strategies to ensure that your site appears among the top results when locals search for related products, services, or websites. Many people may not be aware that their businesses are not performing well, simply because they have low search engines’ rankings.
It is worth investing time and resources in these strategies to ensure business successes, rather than saving on costs only to end up with a failed or stagnate business. The goal is to boost traffic, increase sales, make profits, and grow exponentially.
While the tips discussed herein, it is essential to note that things change very fast in the modern world. Staying updated with the latest and effective strategies will help you stay ahead of the game and survive the dynamics.
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